I was quoted in the Wall Street Journal today. Of course, my name isn’t exactly Bowen Delle, but that’s pretty close — and not nearly as bad as some other corruptions I’ve heard.
So, why bother with “tagging”, or a service like del.icio.us? Who, you might ask, has the time to think up and key in a bunch of descriptive keywords for every bookmark. Just bookmark it and… forget it!
Exactly.
I look in on my old IE or more recent Firefox bookmarks very rarely. In fact, there’s only one Firefox bookmark that I use with any regularity (aside from those in my “Bookmarks Toolbar”) — and that’s for the status page of our WiFi router. I don’t use the others because I’ve simply forgotten about them - they’re buried deep in folders, locked on my hard drive, invisible.
Joshua makes a nice point in his interview with Jeremy Wagstaff: “Search is more associated with the recall, whereas tagging is more associated with the storage.” Quite right, because of course an individual doesn’t really have much opportunity to “store” things in general on the internet - after all, your blog (if you have one) is just one of several billion web pages. Search is broad yet shallow, in terms of personal differentiation. Bookmarks, whether on your hard drive on with a service like del.icio.us, are narrow but much deeper, richer, more satisfying on a personal basis. You can’t find anything and everything on the internet in your bookmarks, but you can (hopefully) find those things that you care about most.
So, why use del.icio.us (or one of the others) instead of your browser’s own bookmarks?
1) Central storage: A online bookmarking service is accessible from anywhere you use the internet, not just one PC. This applies to any of the services, including toolbar-based bookmark services like Yahoo and A9. Del.icio.us can be intergrated into Firefox with Foxylicious and various bookmarklets. Someone could also easily build a del.icio.us toolbar.
2) Personal and global view: An online service lets me see not only my own bookmarks, but those of other people. In data-architecture terms, I can pivot on any one of at least three axes: person, URL, and tag. Just for starters, I can see who else has bookmarked the URL that I did, what other URL’s that person has bookmarked, and what other bookmarks have been tagged with the same tag. This is social networking with some real utility. Friendster is fun and all, but once you’ve gotten all your friends to sign up, there’s not much reason to go back unless you’re looking for dates.
3) Integration: Like many other new-school web services, del.icio.us has open API’s, which allows people to build services that talk to and leverage del.icio.us. Contrary to the prehistoric thinking of some developers, your worth is not measured in how much you keep others from knowing — it’s measured in often what you know is used. Check out some of the experiments floating around del.icio.us.
4) Tagging: Although I came upon the idea by way of del.icio.us, tagging can be applied to almost any application, including browser-based bookmarks. The advantage with an online service is that I can pivot on tags not only within my own data, but across other people’s bookmarks and even across other services.
PS - AAPL is up to 73, which means I’m almost to my Mini. Now lookee there — I wonder if Apple chose the name in part for the affinity with the other Mini. In the meantime, I’m reading up on Mac software… Also, they’re not exactly rare any more, but I have plenty of Gmail invites - let me know if you want one.
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